CASE STUDY
C4 Energy
Not your ordinary boring protein
THE CONCEPT
What would your day be like with the energy you could get from the C4 Reese's protein powder?
THE APPROACH
After establishing the product and implying it was consumed, we used cloning effects to help sell the feeling of having so much energy you feel like you can be everywhere at once.
"Wow! Love it! So fun!"
-C4 Energy Team
MOOD & CAST
LOOK & FEEL
Should feel bright and fun, with a soft cooler color grade that is commonly used on workout and fitness content. We are selling fun in the gym.
KEY SHOTS
SOUND
We felt "Nonstop" by Drake made the most sense to help lyrically and rhythmically convey the feeling of confidence to take on anything after having the protein powder.
START A PROJECT
Got a brief? Let's choreograph it.
Tell us what you're building — we'll show you exactly how we'd bring it to life, before you spend a dollar.
EMAIL THE STUDIO
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