CASE STUDY
Jabra
The Joy of Jabra
THE CONCEPT
With the enhanced sound and noise-cancellation, Jabra's earphones will transport you to a world of your imagination. Including one where you're the star.
THE APPROACH
We started outside with fall colors and showed our "friends" interacting with the product then as they use the product they are transported to a backyard performance for all of their friends and family. One the earphones are removed we are back to reality.
"Dudeeeeee - I just watched the video, that looks AMAZING"
-Jabra Executive
MOOD & CAST
LOOK & FEEL
We went for more Autumn/Winter attire on the guys to bring the audience to a time that symbolizes comfort. We used warm tones on the outdoor sections then went for cooler tones on the color grading of the "concert" to really sell the transportation the earphones provide.
KEY SHOTS
SOUND
We used "Faithful" by G-Eazy to firstly provide a sense of joy and love before secondarily using the lyrics to imply that the audience can count on the earphones for work "faithfully" for them.
START A PROJECT
Got a brief? Let's choreograph it.
Tell us what you're building — we'll show you exactly how we'd bring it to life, before you spend a dollar.
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