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CASE STUDY

Vavylon

Brand Film

THE CONCEPT

A group of friends is meeting up for one of their scheduled hangouts but one of the friends is late because of a box.
What's in the box?

THE APPROACH

This project demanded that we create a branch of the brand's world for the audience to live in without not throwing the product at them immediately. That way we hook the audience to get invested in the story, and relate themselves to the characters, before then presenting them with where the brand belongs in their lives.

"Love the concept and the budget is good with us!"

MOOD & CAST

LOOK & FEEL

We want the visual to have slightly warm color grading and inviting but should have a vintage film camera style to it. The audience should feel like a "fly on the wall" watching the story unfold and should feel comfortable doing so.

KEY SHOTS

SOUND

We will be using "Birds and the Bees" by Baby Keem. We will capture some audio for the opening shot to get a quick introduction. After that, all the sound cues we need are already in the music and create the atmosphere for the visual.

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